Lexington, KY ââ?¬â?? Alltech announced Sunday the initiation of the Alltech ââ?¬Ë?A+ââ?¬â?¢ Award to honor creativity, passion, and excellence in equine journalism. The media contest is being organized in partnership with American Horse Publications (AHP) and the International Alliance of Equestrian Journalists (IAEJ) and is open to the members of both organizations.

The Alltech ââ?¬Ë?A+ââ?¬â?¢ Award will recognize one journalist from each organization for an Alltech FEI World Equestrian Games-related feature in the following categories:

1. Published Article

2. Published Photo

3. Published Broadcast ââ?¬â??includes video, radio, and podcast

The contest will be run twice:

1. Pre-Alltech FEI World Equestrian Games ââ?¬â?? Entries published between January 1, 2010 and July 1, 2010

2. Post-Alltech FEI World Equestrian Games ââ?¬â?? Entries published between July 2, 2010 and January 3, 2011

A total of 12 journalists will be honored with an Alltech ââ?¬Ë?A+ââ?¬â?¢ Award. Six entries, one from each organization in each category, will be selected in each term of the contest. Please see the Rules and Entry Form.

“Equestrian journalists are among the most committed and passionate of media, enthusiastically following the sport around the world and enduring blazing sun or pouring rain to craft their story and capture that winning moment,ââ?¬Â said Dr. Pearse Lyons. ââ?¬Å?Through the Alltech ââ?¬Ë?A+ââ?¬â?¢ Award, we hope to recognize their passion and creativity. When the worldââ?¬â?¢s finest athletes gallop into the Bluegrass in September, these dedicated journalists will be there to chronicle the stories of triumph and serve as the eyes and ears for eager fans unable to make it to Kentucky.ââ?¬Â

Global animal health and nutrition leader Alltech is the proud title sponsor of the Alltech FEI World Equestrian Games to be held in Lexington, KY, USA from September 25 ââ?¬â?? October 10, 2010.