Media accredited to cover any of the 12 Western European League qualifiers and the Final of the 2010/2011 Rolex FEI World Cupââ??¢ will have the chance to judge the quality of the working conditions in the series’ press offices. Journalists and photographers will be asked to evaluate the media facilities, the press conference set-up, the quality and speed of information provided to the media, including the event’s website, the services to photographers, and, of course, the efficiency and friendliness of the press office staff.

This new award for the Best Press Office of the Rolex FEI World Cupââ??¢ Western European League is being introduced to celebrate the hard work of the event organising teams and also to identify areas for further improvement and development.

The idea for this award, supported by the series’ title sponsor, Rolex, was first suggested at a press officers’ seminar earlier this year at the Rolex FEI World Cupââ??¢ Final held in Geneva. The winning press team will be awarded an especially commissioned prize presented by Rolex. And they will be able to celebrate victory in style as they will also receive a magnum of champagne.

“Providing the best possible service to the media is key for the success of any event,” FEI Director of Jumping John P. Roche said. “We are delighted that the press officers of the Rolex FEI World Cupââ??¢ Western European League are being so proactive, so eager to hear from those they serve and to learn from each. We are grateful to the media for helping us improve and to Rolex for supporting this new initiative.”